Towards Cleaner Entrepreneurship

“…the imperatives of social development have raised challenges towards cleaner entrepreneurship to foster economic growth, and values and lifestyle in both urban and rural demographics. This book discusses sustainable entrepreneurship through circular business modelling and people’s actions. A book with enriched insights for all readers.” — Prof. S. Sreenivasa Murthy, Director, Institute of Public Enterprise, Hyderabad, India “Amidst global challenges on sustainable living, cleaner entrepreneurship is synonymous to conscious social development. This book is a mindful effort in architecting cleaner entrepreneurship with focus on designing at grassroots… a must read for everyone.” — Prof. Alfredo Nava Govela, Dean, Business and Economics School, Anahuac University Mexico This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects. Ananya Rajagopal currently holds a position of Research Professor at Universidad Anáhuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.