eBook

Posselt

Organizational Competence for Servitization

Springer Gabler

ISBN 978-3-658-20096-1

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Bibliografische Daten

eBook. PDF

2017

XIX, 286 p. 32 illus..

In englischer Sprache

Umfang: 286 S.

Verlag: Springer Gabler

ISBN: 978-3-658-20096-1

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: Markt- und Unternehmensentwicklung Markets and Organisations

Produktbeschreibung

Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.

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