Einführung in die Produktpolitik im Marketing.

Product policy forms the core of marketing policy instruments (4 Ps). This volume presents the product policy in marketing in a compact form. The reader target groups are students of business administration or related courses in marketing at universities, universities of applied sciences as well as in demanding courses for further education. Furthermore, specialists and managers for marketing, sales, product management, as career changers or promoted as well as business start-ups and freelancers are addressed.