Einführung in die Produktpolitik im Marketing.
Duncker & Humblot
ISBN 978-3-428-15831-7
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2019
53 Abbildungen; 233 S., 53 Schwarz-Weiß- Abbildungen.
Umfang: 233 S.
Format (B x L): 15.6 x 23.3 cm
Gewicht: 370
Verlag: Duncker & Humblot
ISBN: 978-3-428-15831-7
Produktbeschreibung
Product policy forms the core of marketing policy instruments (4 Ps). This volume presents the product policy in marketing in a compact form. The reader target groups are students of business administration or related courses in marketing at universities, universities of applied sciences as well as in demanding courses for further education. Furthermore, specialists and managers for marketing, sales, product management, as career changers or promoted as well as business start-ups and freelancers are addressed.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Duncker & Humblot GmbH
Carl-Heinrich-Becker-Weg 9
12165 Berlin, DE
info@duncker-humblot.de