Influencer als Handelsvertreter
Eine Bewährungsprobe für § 84 HGB
V & R Unipress GmbH
ISBN 978-3-8471-1783-4
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
Umfang: 308 S.
Format (B x L): 16.1 x 23.2 cm
Gewicht: 568
Verlag: V & R Unipress GmbH
ISBN: 978-3-8471-1783-4
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Beiträge zu Grundfragen des Rechts
Produktbeschreibung
Lennard Hermann Oonk examines whether sec. 84 of the German Commercial Code (HGB) can cover influencers as a basic standard of commercial agency law and whether sec. 84–92c HGB provide practitioners with suitable instruments to bring about equitable results in problem areas relating to this professional group that operates exclusively online. Following an analysis of the parties’ duties, the author comes to the conclusion that the characteristics of sec. 84 HGB are regularly present cumulatively in the installation of affiliate links in contract constellations that do not only relate to the one-time uploading of posts on social media. Sec. 84–92c HGB would largely lead to consistent results and would be able to solve a large number of potential conflicts in a sustainable, interest-oriented manner.
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V & R Unipress GmbH
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37079 Göttingen, DE
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