Sponsorship Culture in the German University Popular Music Festival Market
transcript
ISBN 978-3-8376-6578-9
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2023
13 SW-Abbildungen. Dissertation.
In englischer Sprache
Umfang: 260 S.
Format (B x L): 15.1 x 22.5 cm
Gewicht: 395
Verlag: transcript
ISBN: 978-3-8376-6578-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Transdisziplinäre Popkulturstudien
Produktbeschreibung
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Autorinnen und Autoren
Produktsicherheit
Hersteller
transcript Verlag
Hermannstraße 26
33602 Bielefeld, DE
live@transcript-verlag.de