Nakahara

Emerging Multinationals from Asia and Europe

In the Comparative Perspective

Springer

ISBN 9789819740413

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58,84 €

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Bibliografische Daten

Fachbuch

Buch. Softcover

2024

10 s/w-Abbildungen, 4 Farbabbildungen.

In englischer Sprache

Umfang: ix, 82 S.

Format (B x L): 15,5 x 23,5 cm

Verlag: Springer

ISBN: 9789819740413

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: SpringerBriefs in Economics

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Produktbeschreibung

This is the first book that provides a comprehensive inter-regional comparison of Asian and European multinationals from large (China and Russia) and medium-sized (Taiwan) emerging markets. Utilizing novel findings of the top-notch theoretical research on internationalization of emerging market multinational enterprises, the book shows selected empirical evidence that some emerging multinationals from the respective countries have successfully nurtured their competitive advantages by an effective synthesis of both globalization and domestic market benefits. Multinational enterprises from emerging markets have become an essential part of the world economy in the twenty-first century. The book introduces distinctive examples of emerging market multinationals from Asia and Europe that are no longer simple suppliers to the world-famous brand firms from developed countries. The book is a rarity in that it attempts to link the micro-analysis of specific features and strategies of emerging multinationals with the macro-analysis of foreign direct investment and global value chain participation of the respective countries. The book is valuable for both scholars and students in the fields of international business, international economics, and international political economy as well as for business people aiming to enhance their understanding of the heterogeneity and complexity of multinationals from emerging markets.

Autorinnen und Autoren

Kundeninformationen

Compares Asian and European multinationals from both large and medium-sized emerging market economies Highlights the enhanced role of emerging market multinationals in the world economy Introduces examples of emerging market multinationals that have nurtured their competitive advantages

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