Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
Springer
ISBN 978-3-031-51688-7
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2024
20 s/w-Abbildungen, 10 Farbabbildungen.
In englischer Sprache
Umfang: vi, 257 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-51688-7
Produktbeschreibung
Autorinnen und Autoren
Kundeninformationen
Discusses real-world examples of companies that have faced unique issues in emerging markets Helps in analyzing the strategies and tactics used by companies in these markets Offers a multi-industry perspective on best-practices helpful for strategy formation
Produktsicherheit
Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com