Moser / Photoinstitut Bonartes / Albertina

Translated Architectures

Photographing for Adolf Loos: Martin Gerlach jun.

Fotohof Edition, Verlag

ISBN 978-3-902993-62-5

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Bibliografische Daten

Fachbuch

Buch. Hardcover

2019

74 Abbildungen.

In englischer Sprache

Umfang: 112 S.

Format (B x L): 20.7 x 21.6 cm

Gewicht: 431

Verlag: Fotohof Edition, Verlag

ISBN: 978-3-902993-62-5

Weiterführende bibliografische Daten

Produktbeschreibung

"So photography says nothing, you see." Loos could not adhere to such enormous skepticism concerning the photographic representability of his architecture, however, when a monograph of his buildings was to be published in 1931. The Viennese photographer Martin Gerlach jun. was commissioned with taking pictures of the houses. Striving to translate the complex architecture resulting from Loos's Raumplan (space planning) concept, Gerlach relied on different strategies partly influenced by photographic avant-garde movements. The Villa Moller in Vienna, built in 1928, provides an example for elucidating the inevitable tension between (objective) documentation and (subjective) interpretation. The surviving reproduction material, with its instructions for emphasis and retouches, testifies to how deeply the protagonists-Gerlach, Loos, and his associate Heinrich Kulka as editor of the publication-were involved in the process of visualizing the buildings and interiors.

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Fotohof Edition, Verlag

Inge-Morath-Platz 1-3
5020 Salzburg, AT

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