Complex Modeling of Consumer Behavior
Agent-Based Marketing Science
Springer
ISBN 9784431548737
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
30 s/w-Abbildungen, 12 Farbabbildungen.
In englischer Sprache
Umfang: ix, 134 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 9784431548737
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Evolutionary Economics and Social Complexity Science
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Kundeninformationen
Is a rare monograph comprehensively dealing with social complexity science approaches for marketing and consumer behavior Covers a wide range of marketing topics such as new product diffusion, brand choice, customer relationship, advertising and word-of-mouth Offers an integrative framework for understanding complex phenomena of consumer behaviors caused by their bounded-rationality and social interaction
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