Mehta / Capote

Digital Customer Success

Why the Next Frontier of CS Is Digital and How You Can Leverage It to Drive Durable Growth

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ca. 27,50 €

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Buch. Hardcover

2024

240 S.

In englischer Sprache

Wiley. ISBN 978-1-394-20587-5

Format (B x L): 15.5 x 23.4 cm

Gewicht: 454 g

Produktbeschreibung

Praise for DIGITAL CUSTOMER SUCCESS " With deep insights and actionable strategies, this book is an invaluable resource for scaling organizations to create delightful customer experiences." --Yamini Rangan, CEO of HubSpot " Showcasing the transformative power of Digital Customer Success, this book by industry leaders Nick Mehta and Kellie Capote is game changing. It offers practical examples and actionable strategies for B2B teams aiming to improve business efficiency and strengthen customer relationships across all customer touchpoints." --Sue Barsamian, SaaS Board Member " In the subscription-oriented as-a-service economy, the Customer Success function is no longer just a retention engine--it is a growth engine that needs to scale as your business expands. Digital Customer Success truly is the next frontier, and I can think of no better guides than Kellie and Nick. Do not miss out on this tectonic shift in your world." --Geoffrey Moore, Author, Crossing The Chasm and Zone To Win " Nick and Kellie have again charted the future of Customer Success. In-product guidance, digital engagement, prescriptive adoption journeys, and moving to predictive engagement with customers are now the 'must-haves' for any company hoping to grow and retain customers in today's market." --John Sabino, Chief Customer Experience Officer, VMware