Decolonising Approaches to Users and Audiences in the Global South

This edited collection of original essays invites students and scholars to think about media users in the global South beyond the essentialist discourses of media imperialism and technological determinism.
To disentangle audience research in the global South, and in the diaspora, from the anachronistic language and hermeneutics that are anchored in West-centric audience research, this book emphasises the importance of the everyday as the terrain of study, and the need to build bridges between the philosophical discourses of modernity / postmodernity / digitality that are emerging from the global South, and the different ways in which people in the South experience being-digital.
This will be useful for courses in a variety of disciplines, including anthropology, sociology, political science, psychology, global South Studies, as well as media, communication, and cultural studies.