Erschienen: 14.03.2019 Abbildung von McCarthy / Ceccucci | Applying Predictive Analytics | 1st ed. 2019 | 2019 | Finding Value in Data

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McCarthy / Ceccucci

Applying Predictive Analytics

Finding Value in Data

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1st ed. 2019. 2019

Springer-Verlag GmbH. ISBN 978-3-030-14038-0

Produktbeschreibung

This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.

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