eBook

Marwede

Product Development for Distant Target Groups

An Experimental Study for the Silver Market

Springer Gabler

ISBN 978-3-658-18325-7

Standardpreis

53,49 €

sofort lieferbar!

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

Bibliografische Daten

eBook. PDF. Weiches DRM (Wasserzeichen)

2017

XVII, 244 p. 65 illus..

In englischer Sprache

Umfang: 244 S.

Verlag: Springer Gabler

ISBN: 978-3-658-18325-7

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: Forschungs-/Entwicklungs-/Innovations-Management

Produktbeschreibung

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

Autorinnen und Autoren

Produktsicherheit

Hersteller

Springer Nature Customer Service Center GmbH

ProductSafety@springernature.com