International Business and Emerging Economy Firms
Volume I: Universal Issues and the Chinese Perspective
Springer International Publishing
ISBN 978-3-030-24482-8
Standardpreis
Bibliografische Daten
eBook. PDF
2019
XVII, 259 p. 21 illus., 5 illus. in color..
In englischer Sprache
Umfang: 259 S.
Verlag: Springer International Publishing
ISBN: 978-3-030-24482-8
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Progress in Mathematics Palgrave Studies of Internationalization in Emerging Markets
Produktbeschreibung
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
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