A Business History of the Bicycle Industry
Shaping Marketing Practices
Springer International Publishing
ISBN 978-3-030-50563-9
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Bibliografische Daten
eBook. PDF
2020
XV, 137 p. 41 illus., 2 illus. in color..
In englischer Sprache
Umfang: 137 S.
Verlag: Springer International Publishing
ISBN: 978-3-030-50563-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Psychology and Our Planet
Produktbeschreibung
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
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