The High-Performing Key Account Manager
Creating Sustained Value with Strategic Customers
Kogan Page
ISBN 978-1-398-62030-8
Standardpreis
Bibliografische Daten
Sachbuch
Buch. Softcover
2025
In englischer Sprache
Umfang: 392 S.
Format (B x L): 15.6 x 23 cm
Gewicht: 592
Verlag: Kogan Page
ISBN: 978-1-398-62030-8
Produktbeschreibung
In a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable. The High-Performing Key Account Manager demonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers and how to foster value-based sales solutions. This book also establishes what organizational support they require in order to create the right conditions for high-performance account management including guidance on how to lead and influence, build teams and enhance cross-functional collaboration.
With real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalize on emerging opportunities and enable key account managers to perform at the highest level.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de