The High-Performing Key Account Manager
Creating Sustained Value with Strategic Customers
Kogan Page
ISBN 978-1-398-62030-8
Standardpreis
Bibliografische Daten
Sachbuch
Buch. Softcover
2025
In englischer Sprache
Umfang: 392 S.
Format (B x L): 15.6 x 23 cm
Gewicht: 592
Verlag: Kogan Page
ISBN: 978-1-398-62030-8
Produktbeschreibung
The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.
You'll learn how to:
- Apply principles for building long-lasting, profitable customer relationships
- Implement strategies to build trust and deliver value-driven sales solutions
- Optimize organizational support by enhancing leadership, teamwork and collaboration
- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO
- And develop the skills to navigate challenges and capitalize on emerging market opportunities
Equip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.
Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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