Abbildung von Lindgreen / Gasteratos | Integrating Marketing and Supply Chain Management | 1. Auflage | 2025 | beck-shop.de

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Lindgreen / Gasteratos / Vassiliadis

Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

Jetzt vorbestellen! Wir liefern bei Erscheinen (Erscheint vsl. November 2025)

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Standardpreis

ca. 62,50 €

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Buch. Softcover

2025

418 S. 124 s/w-Abbildungen, 6 s/w-Fotos, 118 s/w-Zeichnungen, 30 s/w-Tabelle.

In englischer Sprache

Taylor & Francis Ltd. ISBN 978-1-04-109612-2

Format (B x L): 17.4 x 24.6 cm

Produktbeschreibung

Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include; multiple choice questions, extended essay questions and learning objectives in each chapter.

Case studies from a range of global industries are incorporated, including shipping, car manufacturing, and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management, and procurement.