BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Fandom Analytics
Creating and Harnessing Consumer and Cultural Passion
Springer
ISBN 978-3-031-65924-9
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2024
22 s/w-Abbildungen.
In englischer Sprache
Umfang: xiv, 260 S.
Format (B x L): 14,8 x 21 cm
Verlag: Springer
ISBN: 978-3-031-65924-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Business Guides on the Go
Produktbeschreibung
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Autorinnen und Autoren
Kundeninformationen
Applies marketing analytics to fandom to improve product quality Identifies macro forces that change the structure and societal role of fandom Provides a framework to understand, manage and maximize fandom asset value
Produktsicherheit
Hersteller
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