Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
Springer International Publishing
ISBN 978-3-030-89232-6
Standardpreis
Bibliografische Daten
eBook. PDF
2022
XI, 282 p. 26 illus..
In englischer Sprache
Umfang: 282 S.
Verlag: Springer International Publishing
ISBN: 978-3-030-89232-6
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Tourism, Hospitality & Event Management
Produktbeschreibung
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
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