Erschienen: 01.11.2019 Abbildung von Larimo / Marinov / Marinova / Leposky | International Business and Emerging Economy Firms | 1st ed. 2020 | 2019 | Volume II: European and Africa...
eBook

Larimo / Marinov / Marinova / Leposky

International Business and Emerging Economy Firms

Volume II: European and African Perspectives

1st ed. 2020 2019. eBook , eBook. PDF

Springer-Verlag GmbH. ISBN 978-3-030-27285-2

In englischer Sprache

Produktbeschreibung

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.

Autoren

  • Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...