Abbildung von Lam / Xu | Celebrity Bromance and Comradery Capital in Asia | 1. Auflage | 2025 | beck-shop.de

Ankündigung

Lam / Xu / Raphael-Luu / Redmond

Celebrity Bromance and Comradery Capital in Asia

Jetzt vorbestellen! Wir liefern bei Erscheinen (Erscheint vsl. Oktober 2025)

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Standardpreis

ca. 119,50 €

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Buch. Hardcover

2025

224 S.

In englischer Sprache

BLOOMSBURY ACADEMIC. ISBN 978-0-7556-5502-1

Format (B x L): 15.6 x 23.4 cm

Gewicht: 454 g

Produktbeschreibung

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.