Erschienen: 31.08.2017 Abbildung von Kühn / Fuhrer | Marketing | 15. Auflage | 2017 | beck-shop.de

Kühn / Fuhrer

Marketing

Analysis and strategy

lieferbar (3-5 Tage)

Buch. Softcover

15., überarbeitete und aktualisierte Auflage. 2017

150 S.

In englischer Sprache

Werd Weber Verlag AG. ISBN 978-3-85932-871-6

Format (B x L): 21.3 x 29.9 cm

Gewicht: 621 g

Produktbeschreibung

For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.

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