Microeconomics

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells' signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. This new edition is revised and enhanced throughout, including: Current events framed by the world's best communicators of economics. No other text stays as fresh as Krugman and Wells. The authors-who have explained economics to millions through trade books and newspaper columns-offer a new online feature, News Analysis, that pairs journalistic takes on pressing issues with questions based on Bloom's taxonomy. This complements the text's unparalleled coverage of current topics: sustainability, the economic impact of technology, pressing policy debates, and much more. A richer commitment to broadening students' understanding of the global economy. With unparalleled insight and clarity, the authors use their hallmark narrative approach to take students outside of the classroom and into our global world. Starting with a new opening story on the economic transformation in China's Pearl River Delta, the global focus is carried throughout with more on the ascendance of China's economy, the Euro and events in Europe (including Brexit), and post-recession economies around the globe. Thoroughly updated throughout. The fifth edition has been updated to reflect our always changing world. Along with updated graphs and changes in every chapter in the text, the new edition features 12 new chapter-opening stories, 18 new business cases, and 35 new Economics in Action Applications.