eBook

Kreutzer / Land

Digital Darwinism

Branding and Business Models in Jeopardy

sofort lieferbar!

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28,88 €

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eBook. PDF

eBook

2014

257 S. XIV, 257 p. 120 illus., 105 illus. in color..

In englischer Sprache

Springer Berlin Heidelberg. ISBN 978-3-642-54401-9

Produktbeschreibung

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. ¿