BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
H2H Marketing
Case Studies on Human-to-Human Marketing
Springer International Publishing
ISBN 978-3-031-22393-8
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2023
XIX, 213 p. 57 illus., 56 illus. in color..
In englischer Sprache
Umfang: 213 S.
Verlag: Springer International Publishing
ISBN: 978-3-031-22393-8
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Springer Business Cases Business and Management (R0) Business and Management
Produktbeschreibung
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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