BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
H2H Marketing
Case Studies on Human-to-Human Marketing
Springer International Publishing
ISBN 978-3-031-22395-2
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2024
1 s/w-Abbildung, 56 Farbabbildungen.
In englischer Sprache
Umfang: 236 S.
Format (B x L): 15.5 x 23.5 cm
Gewicht: 408
Verlag: Springer International Publishing
ISBN: 978-3-031-22395-2
Produktbeschreibung
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Autorinnen und Autoren
Kundeninformationen
Presents selected case studies on H2H Marketing Brings forward a human-centric approach to marketing strategy Identifies the benefits and opportunities from design thinking, service-dominant logic and digital transformation
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