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eBook

Kotler / Armstrong / Harris

Principles of Marketing

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eBook. ePub

eBook

8. Auflage. 2019

720 S.

In englischer Sprache

Pearson HigherEducation. ISBN 978-1-292-26961-0

Produktbeschreibung

Features of Pearson eText for the 8th Edition

Master today's key marketing concepts and create vibrant, interactive communities of consumers.

Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

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