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eBook
Principles of Marketing
8. Auflage
Pearson HigherEducation
ISBN 978-1-292-26961-0
Standardpreis
Bibliografische Daten
eBook. ePub
8. Auflage. 2019
In englischer Sprache
Umfang: 720 S.
Verlag: Pearson HigherEducation
ISBN: 978-1-292-26961-0
Produktbeschreibung
Features of Pearson eText for the 8th Edition
Master today's key marketing concepts and create vibrant, interactive communities of consumers.
Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.
Extend learning beyond the classroom with Pearson eText - an easy-to-use digital textbook. Optimise study time- Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes.
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