BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Integrated Marketing Communication
Putting the Human Person at the Core
Cambridge Scholars Publishing
ISBN 978-1-5275-4104-7
Standardpreis
Bibliografische Daten
Buch. Hardcover
2020
In englischer Sprache
Umfang: 135 S.
Verlag: Cambridge Scholars Publishing
ISBN: 978-1-5275-4104-7
Produktbeschreibung
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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