Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises
How SMEs Can Gain More Visibility on the Market
Springer
ISBN 978-3-658-48969-4
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
6 s/w-Abbildungen, 16 Farbabbildungen.
In englischer Sprache
Umfang: xi, 131 S.
Format (B x L): 14,8 x 21 cm
Verlag: Springer
ISBN: 978-3-658-48969-4
Produktbeschreibung
This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed.
The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.
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