BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
AI Strategy for Sales and Marketing
Connecting Marketing, Sales and Customer Experience
2 Revised edition
Kogan Page Ltd
ISBN 978-1-398-62235-7
Standardpreis
Bibliografische Daten
Sachbuch
Buch. Hardcover
2 Revised edition. 2025
In englischer Sprache
Umfang: 336 S.
Format (B x L): 15.6 x 23.4 cm
Verlag: Kogan Page Ltd
ISBN: 978-1-398-62235-7
Produktbeschreibung
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.
You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.
You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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