BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
AI Intervention in Digital and Social Marketing
Proceedings of the International Conference on Digital and Social Marketing
Springer
ISBN 978-3-032-16040-9
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
48 s/w-Abbildungen, 36 Farbabbildungen.
Umfang: xvii, 387 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-032-16040-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Studies in Big Data
Produktbeschreibung
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
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