
Social Sector Communication
Concepts, Strategies and Case Studies
2. Auflage
Taylor & Francis Ltd
ISBN 978-1-03-289152-1
Standardpreis
Bibliografische Daten
Buch. Softcover
2. Auflage. 2025
27 s/w-Abbildungen, 24 s/w-Fotos, 3 s/w-Zeichnungen, 3 s/w-Tabelle.
Umfang: 210 S.
Format (B x L): 15.6 x 23.4 cm
Verlag: Taylor & Francis Ltd
ISBN: 978-1-03-289152-1
Produktbeschreibung
This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.
This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de