Innovation Strategy

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework. In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars. Learn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability. This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. About the authors Daniel Huber, Dipl. Ing ETH and MTE IMD, was a Professor of Innovation Management and Head of the Management Center at the Bern University of Applied Sciences until his retirement in 2018. He is a partner at the innovation consulting firm inobooster.com. Heiner Kaufmann, MSc ETH in Mechanical Engineering, EMBA in Innovation Management, is an expert in innovation management in corporate development at the Swiss Federal Railways (SBB). Martin Steinmann, Business Economist HWV and EMBA from the University of Fribourg, has been a business consultant in the field of strategy and innovation management since 2002 and a lecturer in strategy, entrepreneurship, and innovation at universities of applied sciences.