BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
The Internationalization of Firms
Case Studies from the Nürnberg Metropolitan Region
2., Third Edition
Hampp Verlag
ISBN 978-3-9854210-0-8
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2., Third Edition. 2024
In englischer Sprache
Umfang: 319 S.
Format (B x L): 15,3 x 22,7 cm
Gewicht: 406
Verlag: Hampp Verlag
ISBN: 978-3-9854210-0-8
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Nürnberger Edition zum Internationalen Management; 7
Produktbeschreibung
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several renowned multinational corporations, like Adidas, Puma, Schaeffler and Siemens, as well as many impressive family-owned firms and hidden champions are headquartered here. This volume contains 18 case studies of companies and their international operations. The scope of this volume extends from the early internationalization strategies in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of topics from market entry strategies, marketing activities and human resource management to corporate social responsibility.
With contributions by
Franziska Altendorf Judith Ambrosius Marcus Conrad Maxim Grib Christina Heidemann Helmut Haussmann Dirk Holtbrügge Daniel Maderer Nikhila Raghavan Tassilo Schuster Sue Claire Trage Luisa Wicht
With contributions by
Franziska Altendorf Judith Ambrosius Marcus Conrad Maxim Grib Christina Heidemann Helmut Haussmann Dirk Holtbrügge Daniel Maderer Nikhila Raghavan Tassilo Schuster Sue Claire Trage Luisa Wicht
Autorinnen und Autoren
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