The Business of Machine Learning

Successfully and proactively take charge of your machine learning strategy. Machine learning (ML) is permeating every sector and aspect of business, from evaluating the success of a massive online marketing campaign, to predicting insurance payouts, to crime scene analysis. This book shows how to interpret patterns and redundancies from massive amounts of existing data to help your business cut costs, operate more efficiently and effectively, and get to the next level.

You will learn how to analyze, communicate, and launch a viable program that, when done correctly, will positively transform your business. The authors engage you to experience the business of machine learning through actual conversations that open with an exchange between a data scientist and and his counterpart in business, the technical decision maker. You will learn where to go when the conversation leads to an impasse and work step-by-step to methodically resolve the challenges. After reading this book, you will come away with the confidence to tackle a machine learning strategy customized for your team or business objectives. Revel in the vast capabilities of machine learning tools at your disposal and reach that "a ha" moment when you discover the profound and enduring impact machine learning can have on your business.