Herstatt / Tiwari

Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

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eBook. PDF

eBook

2016

254 S. XI, 254 p. 54 illus..

In englischer Sprache

Springer International Publishing. ISBN 978-3-319-46392-6

Das Werk ist Teil der Reihe: India Studies in Business and Economics

Produktbeschreibung

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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