The Palgrave Handbook of Sustainability in Fashion

The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that enhance zero waste productions, the emergence of the digital platform economy, to the development of innovative materials. This Handbook captures key innovations within the fashion industry and brings together work from leading academics, but also practitioners in the field. Offering a comprehensive and global perspective, it covers core topics such as: technological innovations and their impact on sustainable fashion, alternative models of consumption, the circular economy, the role of activism and the future of sustainable fashion. With clear managerial implications, chapters uniquely supplement conceptual work with short practitioner-led case studies that bridge the gap between theory and practice, making this a valuable resource for students and researchers. Dr Claudia E. Henninger is a Reader in Fashion Marketing Management in the Department of Materials, The University of Manchester. Her research interest surrounds sustainability in the fashion industry, with a focus on the circular economy and end-of-life of garments. Panayiota J. Alevizou is a Lecturer in Marketing and her research focuses on sustainability labelling, eco-labelling and sustainability marketing. Panayiota has published in journals, such as Sociology, Journal of Fashion Marketing and Management, European Journal of Marketing, Journal of Business Research. Daniella Ryding is a consumer behaviour specialist within contemporary contexts at Manchester Fashion Institute, Manchester Metropolitan University. She has published in Journals such as the Journal of Retailing and Consumer Services, European Business Review, International Journal of Consumer Studies, and the Journal of Fashion Marketing and Management Helen Goworek is Professor in Marketing at Durham University. Helen’s research focuses on the fashion industry, in which she previously worked as a buyer and designer. Her work has been published in various fashion, marketing and sustainability-related books and journals.