Hassan / Pitanatri

Handbook of Tourism and Hospitality Marketing in Indonesia

Springer

ISBN 9789819625666

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ca. 641,99 €

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Bibliografische Daten

Fachbuch

Buch. Hardcover

2025

41 s/w-Abbildungen, 185 Farbabbildungen.

In englischer Sprache

Umfang: xxx, 1012 S.

Format (B x L): 15,5 x 23,5 cm

Verlag: Springer

ISBN: 9789819625666

Weiterführende bibliografische Daten

Produktbeschreibung

This book offers a comprehensive exploration of the dynamic marketing and promotion strategies within Indonesia's tourism and hospitality. In an era where the global tourism and hospitality landscape is constantly evolving, Indonesia stands out for its rapid transformation, largely driven by innovative marketing approaches.
The book provides readers with a detailed examination of the fundamental theories of marketing and their practical applications in the Indonesian context. It also presents real-world case studies and examples, illustrating the historical perspectives, evolving tactics, contemporary challenges, emerging opportunities, and future projections in tourism and hospitality marketing in Indonesia.
A significant portion of the book is dedicated to showcasing successful marketing campaigns, branding initiatives, and promotional activities that have significantly impacted Indonesia's tourism and hospitality growth. These case studies not only serve as examples of best practices but also highlight the unique challenges and solutions inherent to the Indonesian market.
This book is intended for a wide audience, including tourism and hospitality marketing students, academics, industry professionals, entrepreneurs interested in the Indonesian market, policymakers, international researchers, digital marketers, brand strategists, and anyone passionate about understanding the intricacies of the Indonesian tourism and hospitality marketing landscape. Its insights are not only valuable for those focusing on Asia but also hold global relevance in the ever-changing field of tourism and hospitality marketing.

Autorinnen und Autoren

Kundeninformationen

Presents global insights into Indonesia's unique marketing challenges and how Indonesia tackles these challenges Explores Indonesia's tourism evolution through innovative marketing and tourism branding strategies Presents real-world strategies driving Indonesia's tourism growth

Produktsicherheit

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