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eBook

Günther / Vossebein / Wildner

Market Research with Panels

Types, Surveys, Analysis, and Applications

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eBook. PDF

eBook

1st ed. 2022. 2022

XI, 242 p. 79 illus..

In englischer Sprache

Springer Fachmedien Wiesbaden. ISBN 978-3-658-37650-5

Das Werk ist Teil der Reihe: Springer Texts in Business and Economics

Produktbeschreibung

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture.

Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

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