Grafik für das Drucken der Seite Abbildung von Grafmüller | Co-Creation of High-Tech Products in the B2B Domain | 1. Auflage | 2019 | beck-shop.de
eBook

Grafmüller

Co-Creation of High-Tech Products in the B2B Domain

sofort lieferbar!

53.49 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

eBook. PDF

eBook

2019

196 S. XIX, 196 p. 27 illus..

In englischer Sprache

Springer Gabler. ISBN 978-3-658-28412-1

Produktbeschreibung

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Topseller & Empfehlungen für Sie

Ihre zuletzt angesehenen Produkte

Autorinnen/Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...