
Trust and Marketing Communication in the Food Industry
Traditional, Modern, and AI-driven Approaches
Taylor & Francis Ltd
ISBN 978-1-03-295342-7
Standardpreis
Bibliografische Daten
Buch. Hardcover
2026
12 s/w-Abbildungen, 12 s/w-Zeichnungen, 1 s/w-Tabelle.
Umfang: 226 S.
Format (B x L): 15.2 x 22.9 cm
Verlag: Taylor & Francis Ltd
ISBN: 978-1-03-295342-7
Produktbeschreibung
Key benefits include:
• A clear conceptual model of trust-based marketing communication.
• Insight into the current knowledge and practices in food marketing communication.
• Detailed exploration of traditional, modern, and AI-based marketing strategies.
• Empirical case studies demonstrating the application of these concepts.
• Examination of legal regulations impacting food marketing.
This book is an invaluable resource for academic scholars, students, and researchers interested in food marketing and communication. Additionally, it serves as a practical guide for managers, marketers, and industry professionals seeking to build and maintain consumer trust through effective marketing strategies. It is particularly relevant for those aiming to navigate the complexities of modern marketing communication while adhering to legal standards.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de