BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Effective Brand Building
Unlock Growth with Strategy, Insights, and Measurement
KOGAN PAGE
ISBN 978-1-398-61857-2
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
In englischer Sprache
Umfang: 264 S.
Format (B x L): 15,6 x 23,4 cm
Gewicht: 400
Verlag: KOGAN PAGE
ISBN: 978-1-398-61857-2
Produktbeschreibung
How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?
Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.
You'll learn how to:
- Apply best-practice models to embed brand building within organizational processes
- Leverage expert insights from award-winning marketer Andrew Geoghegan
- Use data-led approaches to measure impact and maximize ROI
- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever
- Develop leadership strategies that deliver consistent, scalable growth
This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.
Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices
Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.
You'll learn how to:
- Apply best-practice models to embed brand building within organizational processes
- Leverage expert insights from award-winning marketer Andrew Geoghegan
- Use data-led approaches to measure impact and maximize ROI
- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever
- Develop leadership strategies that deliver consistent, scalable growth
This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.
Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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