eBook

Genennig

Realizing Digitization-Enabled Innovation

A Service Systems Perspective for Management

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eBook. PDF

eBook

2019

241 S. XXIII, 241 p. 30 illus., 10 illus. in color..

In englischer Sprache

Springer Gabler. ISBN 978-3-658-28719-1

Das Werk ist Teil der Reihe: Markt- und Unternehmensentwicklung Markets and Organisations

Produktbeschreibung

Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.