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Geibel / Machavariani

Chances and Challenges of Digital Management

Proceedings of the International Scientific-Practical Conference (ISPC 2022)

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2023

250 S. XII, 250 p. 67 illus., 54 illus. in color..

In englischer Sprache

Springer International Publishing. ISBN 978-3-031-45601-5

Das Werk ist Teil der Reihe: Springer Proceedings in Business and Economics

Produktbeschreibung

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.