BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Springer Nature Switzerland
ISBN 978-3-031-27377-3
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2023
XIII, 376 p. 142 illus., 136 illus. in color..
In englischer Sprache
Umfang: 376 S.
Verlag: Springer Nature Switzerland
ISBN: 978-3-031-27377-3
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Springer Business Cases
Produktbeschreibung
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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