BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Human-Centered Marketing
How to Connect with Audiences in the Age of AI
KOGAN PAGE
ISBN 978-1-398-61938-8
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
In englischer Sprache
Umfang: 256 S.
Format (B x L): 15,6 x 23,4 cm
Gewicht: 390
Verlag: KOGAN PAGE
ISBN: 978-1-398-61938-8
Produktbeschreibung
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations
How can marketers rebuild trust in a crowded, data-driven world?
Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.
Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.
You'll learn how to:
- Apply frameworks to build trust and drive measurable growth
- Map audience journeys that behave like playgrounds, not pipelines
- Evolve social strategies to nurture engaged, self-sustaining communities
- Develop thought leadership that shapes brand perception and loyalty
With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.
Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
How can marketers rebuild trust in a crowded, data-driven world?
Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.
Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.
You'll learn how to:
- Apply frameworks to build trust and drive measurable growth
- Map audience journeys that behave like playgrounds, not pipelines
- Evolve social strategies to nurture engaged, self-sustaining communities
- Develop thought leadership that shapes brand perception and loyalty
With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.
Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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