BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Springer Gabler
ISBN 978-3-658-31301-2
Standardpreis
Bibliografische Daten
eBook. PDF
2020
XXVIII, 353 p. 31 illus..
In englischer Sprache
Umfang: 353 S.
Verlag: Springer Gabler
ISBN: 978-3-658-31301-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Event- und Impaktforschung
Produktbeschreibung
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com
Rezensionen
