Erschienen: 09.09.2016 Abbildung von Dragt | How to Research Trends | 2016 | move beyond TREND WATCHING to ...


How to Research Trends

move beyond TREND WATCHING to kickstart INNOVATION

lieferbar (3-5 Tage)

ca. 29,99 €

inkl. Mwst.

2016. Buch. 200 S. Softcover

BIS Publishers bv. ISBN 9789063694333

Format (B x L): 23.1 x 19.3 cm

Gewicht: 592 g

In englischer Sprache


Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants.


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