Eco-Label Visual Design and Sustainability
The Impact on Consumer Perceptions and Market Trends
Palgrave Macmillan UK
ISBN 978-3-031-82760-0
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Bibliografische Daten
Fachbuch
Buch. Hardcover
2025
9 s/w-Abbildungen, 1 Farbabbildung.
In englischer Sprache
Umfang: xiii, 117 S.
Format (B x L): 14,8 x 21 cm
Verlag: Palgrave Macmillan UK
ISBN: 978-3-031-82760-0
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Provides a holistic understanding of how visual aesthetics influence consumer behavior and sustainability perceptions Combines academic rigor with actionable strategies, making it valuable for scholars and practitioners Includes original empirical research that examines real eco-labels and their impact on consumer evaluations
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